"Years of exposure to constant promotions have trained shoppers to chase a bargain, promoting "clickbaiting": tactics designed to lure consumers into browsing. Businesses spend heavily to secure the spot on your social media feed, and that investment has to be recouped. The most effective way is through personalised, persistent ad campaigns that quietly push consumers to buy more. The way these ad campaigns currently collect data leaves consumers exposed."
"When you click on an ad, whether it is on a brand's website or its social media feed, you are not just interacting with the campaign. Behind the scenes, these platforms are collecting your data, analysing your behaviour, and using it to shape personalised ads designed just for you. Australia's discount season kicks off in November and extends through to January. With Australians ready to consume, buying gifts for family and themselves, marketing teams go into overdrive."
Three retailers were fined nearly A$20,000 each for advertising site-wide discounts that did not apply to all items. Years of constant promotions have trained shoppers to chase bargains, encouraging clickbaiting tactics that lure consumers into browsing. Businesses pay to appear in social media feeds and recover costs through personalised, persistent ad campaigns that push additional purchases. Those campaigns collect and analyse click data, sharing results with businesses to measure conversions. The data practices expose consumers and contribute to overproduction and overconsumption, increasing waste while benefiting retailers. Regulators face challenges policing such practices as the digital advertising ecosystem evolves.
Read at The Conversation
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