"Learning if a product or company has overseas appeal can be as simple as reviewing the analytics. A U.S. merchant, for instance, could check visitors' locations, such as the United Kingdom, Australia, or Canada. Selling to those would-be customers at just half the domestic conversion rate could generate significant revenue. A second indication of an untapped, cross-border profit opportunity comes in the form of freight quotes."
"Thus if international visitors express an interest, decide if the cost of delivery makes a sale worthwhile. For example, Khachatryan was not suggesting that any bulky, awkward, or heavy item is a candidate for global ecommerce. The math only works when the product has enough margin to justify freight, duties, and taxes. "Nobody pays $700 or $1,000 to ship a $500 product," Khachatryan said."
Merchants can identify overseas demand by reviewing website analytics for visitor locations and by examining freight quote inquiries that suggest comparable shipping costs to other countries. Potential cross-border sales may be valuable even at lower conversion rates if volumes or margins justify freight, duties, and taxes. International shipping becomes viable for products with selling prices high enough to absorb transport costs, typically high-ticket items and some B2C or D2C products. Examples include commercial-grade fitness equipment, arcade machines, above-ground pools, and B2B machinery that customers import despite freight expenses.
Read at Practical Ecommerce
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