"Amazon's lightning deals are limited-time promotional offers on products. Often these products have limited quantities available at the discounted price. Once it's 100% claimed, the offer becomes expired. Lightning deals typically last anywhere from 4-12 hours and can vary significantly. A status bar tells you how many Prime members have claimed a lightning deal. For example, here's a live example of a at Amazon as of Oct. 7."
"The legitimacy of Prime Day is a hotly debated topic every year. Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you're getting an actual deal is to prepare to shop for offers and use price tracking tools to make sure you don't fall victim to brands marking up items to "discount' them later."
October Prime Day, also called Prime Big Deal Days, runs Tuesday, Oct. 7 through Wednesday, Oct. 8, 2025. Black Friday falls on Friday, Nov. 28, 2025, and Cyber Monday follows on Monday, Dec. 1, 2025. Prime Day often features legitimate discounts on Amazon flagship products such as Fire TVs, Echo devices, and Kindles. Lightning deals are limited-time, limited-quantity offers that typically last 4–12 hours and expire when fully claimed, with a status bar showing claimed progress. Prime Day deals are Prime-member exclusive, while Black Friday sales are available across retailers. Use price trackers like Keepa and CamelCamelCamel to verify true price history.
Read at ZDNET
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