"The AI shopping war is heating up, and Walmart is positioning itself to come out on top. The concept of letting a chatbot buy things on your behalf leapt from the hypothetical realm into reality when ChatGPT rolled out a batch of shopping experiences with major retailers in November. Then, on Sunday, Google's AI platform Gemini announced its own commerce approach, which it developedin partnership with many of the same retailers, including the world's largest, Walmart."
""We're essentially having their AI agent, Gemini, partner with our AI agent to create a unified shopping journey," he said at the ICR Conference in Orlando. "Imagine it like a window inside of Gemini where our shopping agent kicks in and helps you complete that purchase." Google said its new standards create a common language for different companies' AI agents to interact with."
ChatGPT introduced chatbot-enabled shopping experiences with major retailers in November, enabling chat-based product discovery and transactions. Google Gemini introduced a commerce approach developed with many retailers, including Walmart. Gemini's standards create a common language for different companies' AI agents to interact. Walmart links a customer's Gemini chat session to existing Walmart profiles, memberships, and prior shopping sessions. Walmart+ member benefits, such as delivery fees and personalized experiences, appear directly within Gemini. Walmart's head of AI said Gemini's agent pairs with Walmart's agent to form a unified shopping journey, enabling more seamless purchase completion and capturing incremental sales from undecided shoppers.
Read at Business Insider
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