"The selection will include apparel, consumables, entertainment and food products that are currently available at Walmart and Sam's Club, he said. Customers can build a basket and purchase the items directly on Gemini, with Walmart handling orders. "We are moving past the era of the search bar," Guggina said. "We aren't just meeting people where they shop, we're anticipating how they live.""
"Fresh, frozen and marketplace items won't be included in the initial offering, although the assortment will expand with time. AI is making inroads into consumers' shopping habits, with people increasingly using the technology to research items or compare deals. Brands and retailers are creating new partnerships in order to capitalize - Walmart is also working with OpenAI. That deal, which lets shoppers buy items through ChatGPT, is in "very early days," Guggina said."
Walmart is partnering with Alphabet to enable AI-enhanced shopping on Google's Gemini platform, allowing purchases via Gemini's browser and mobile app in coming months. The initial assortment will include apparel, consumables, entertainment and food items available at Walmart and Sam's Club, excluding fresh, frozen and marketplace items at launch. Customers can build baskets on Gemini while Walmart handles orders. Gemini will offer tips, suggestions and assess purchasing intent to recommend items and provide direct purchase links. Walmart is also working with OpenAI to enable purchases through ChatGPT alongside other retailers pursuing AI-driven shopping solutions.
Read at Fortune
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