""I love how Sparky perfectly fits within our omnichannel strategy; it connects digital intent to fulfillment through forward-deployed inventory and 1.5 million associates here in the U.S.," Furner said. "When Sparky builds a basket, we execute it through fast delivery, pickup or in-store, turning AI engagement into immediate physical outcomes.""
"'Sparky is essentially helping us evolve from traditional search to intent-driven commerce,' Guggina said in the earnings call, adding that the company continues to add new capabilities, more personalization and deeper contextual understanding. 'From an economic standpoint, better discovery and higher conversion translates into bigger baskets and greater frequency. ... Sparky is helping customers find the things they need, they want and they love, and it's strengthening our digital unit economics as it scales.'"
""I love how Sparky perfectly fits within our omnichannel strategy; it connects digital intent to fulfillment through forward-deployed inventory and 1.5 million associates here in the U.S.," Furner said. "When Sparky builds a basket, we execute it through fast delivery, pickup or in-store, turning AI engagement into immediate physical outcomes.""
Walmart reports that customers using the Sparky AI shopping assistant have roughly 35% higher order value than non-users. Sparky is accessed via the Ask Sparky smiley-face button in the Walmart app and helps customers find items, synthesize reviews and plan for occasions by answering questions like which sports teams are playing or the weather at a destination. A merchant assistant called Wally launched last March. Roughly half of Walmart app users have used Sparky. Sparky connects digital intent to fulfillment through forward-deployed inventory and 1.5 million U.S. associates, enabling execution via fast delivery, pickup or in-store, with plans to scale globally.
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