A new US version of TikTok is expected to launch on September 5, 2026, transitioning all US users to the app by March 2026. The transfer of 170 million user profiles from the global version may encounter technical issues, jeopardizing the user experience and driving users to alternative apps. ByteDance's decision to sell the app hinges on China's approval and its possible impact on TikTok Shop’s growth. Critics question China's willingness to agree to a sale that would address security concerns.
If a sale is approved, a new US version of TikTok would roll out on September 5, prompting all US-based TikTok users to switch over to the new app by March 2026.
Transferring up to 170 million US users' profiles to address concerns about China may not be easy, which could impact the app's effectiveness and user retention.
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