Unlock is experiencing significant growth as the first provider of home equity agreements (HEAs) in various states. Nearly half of homeowners anticipate increased costs in 2025 and face rising credit card debt. The company's HEA offers upfront cash in exchange for a share of future home value, with no income or monthly payment requirements. Miren Desai has been hired as chief growth officer to oversee growth and revenue, focusing on improving homeowner experiences. Unlock secured $250 million in funding through a commitment from D2 Asset Management, enhancing its operational capacity.
Jim Riccitelli, CEO of Unlock, stated that nearly half of homeowners expect higher household costs in 2025, and 30% carry more credit card debt than last year.
Unlock's home equity agreements offer homeowners upfront cash for a share of their home's future value, eliminating requirements for income verification or monthly payments.
Miren Desai, appointed as the first chief growth officer, aims to enhance growth and improve the homeowner experience by introducing equity-based financing.
Unlock has secured access to $250 million through a purchase commitment agreement with D2 Asset Management, building on prior investments and demonstrating strong market confidence.
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