"They often use URLs that differ from the real ones by just a single letter and then amplify those sites via social media ads and phishing emails. Amazon, Temu and other luxury brands are among the most impersonated during the holiday season, according to Forcepoint. Large language models and autonomous AI agents let fraudsters spin up convincing storefronts far faster: Chatbots can generate product descriptions and marketing copy. Agents can write and execute the backend code for entire pages."
"62% of Americans say they're likely to buy something immediately when they see a holiday deal online, according to a Norton report published in October. That impulse leaves little time to catch scam red flags. By the numbers: 72% of shoppers said in a recent Mastercard survey that they buy merchandise from unfamiliar websites. In past holiday seasons, nearly one in five of them have experienced items that never arrived and 16% of shoppers said they'd received counterfeit goods."
Realistic phishing emails and texts, cloned e-commerce storefronts, and deepfake social media ads are increasing ahead of the holiday shopping season. Scammers clone legitimate sites, often using URLs that differ by a single letter, and amplify them through social ads and phishing to steal credit card details and sell counterfeit goods. AI tools accelerate fraud by generating product copy, building backend code, and creating fake images and logos. Fraudsters send fake discount offers, refund notices, and order-problem alerts. High rates of impulse buying and purchases from unfamiliar sites leave shoppers vulnerable to non-delivery and counterfeit merchandise.
Read at Axios
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