"The Smart Promotion Program, launching Jan 20, 2026, replaces Co-funded Promotion, using TikTok's algorithms to co-invest in marketing, guaranteeing a 5x ROI and driving GMV growth (+70% during Black Friday). Benefits include simplified 3.5% fees, automatic points rewards, enhanced product exposure, and time savings. 5x ROI is a heck of a guarantee, though as you might expect, that kind of guarantee can only come with various provisos to back it up."
"First off, TikTok's Smart Promotion program sees both TikTok Shop and sellers contribute marketing funds, which TikTok's system then strategically allocates across various promotional activities, including product coupons and new customer discounts. The platform manages all investment in this Program, aiming to maximize sellers' ROI with the support of advanced algorithms. So the program is designed to promote both TikTok Shop and your business, which is why TikTok is contributing to its operation."
The Smart Promotion Program launches Jan 20, 2026 and replaces Co-funded Promotion, offering algorithmic co-investment in marketing and a guaranteed 5x ROI while citing past GMV growth of +70% during Black Friday. Merchants and TikTok both contribute marketing funds that the platform allocates across coupons, new-customer discounts and other promotional activities to maximize ROI. Benefits include a simplified 3.5% fee, automatic points rewards, greater product exposure and time savings. Qualification requires a Shop Performance Score of at least 3.5, based on satisfaction, fulfillment and customer service, plus at least 30 fulfilled orders within the past 90 days.
Read at www.socialmediatoday.com
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