"New York City has a new ice cream shop. It just happens to be the biggest fast-food chain in the world. The Chinese chain Mixue has more than 46,000 stores globally. That now includes two New York locations and one in Los Angeles - its first in the United States. Mixue offers ice cream, coffee, and boba at ultra-affordable prices. It's one of a variety of Chinese chains, including Luckin Coffee and Chagee, looking to undercut traffic to American companies with their low costs."
"Mixue has opened its first American locations: two in New York, and one in Los Angeles. I visited the Herald Square ice cream and boba shop to see if it was worth the hype. The options were wildly affordable, giving McDonald's menu a run for its money. I visited the Herald Square location of Mixue to see if it lived up to the hype. (Spoiler alert: McDonald's should be worried.)"
Mixue has more than 46,000 stores globally. The chain opened its first U.S. locations with two stores in New York City and one in Los Angeles. Menus feature ice cream, coffee, and boba at ultra-affordable prices. Pricing and options are positioned to undercut American competitors and rival established fast-food chains. Mixue joins other Chinese brands such as Luckin Coffee and Chagee in pursuing low-cost expansion into U.S. markets. The Herald Square location offers options priced competitively enough to challenge McDonald's value offerings and to attract budget-conscious customers in dense urban areas.
Read at Business Insider
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