The Major Baked Goods Brand Behind Walmart's Great Value Bread - Tasting Table
Briefly

Private-label products often come from well-known brands, providing quality without the higher cost. Consumers can save money by choosing private-label options like Great Value, which sources its bread from Sara Lee. Reports confirm that Great Value's breads, including white, whole wheat, rye, and sourdough varieties, are produced by Sara Lee. The price differences can be significant; for example, Great Value bread is available for $1.42, while Sara Lee's equivalent is $2.50. The discrepancies are mainly due to packaging choices rather than product differences.
Great Value bread is manufactured by Sara Lee, which confirms that customers are purchasing similar products at different prices. Great Value is often more affordable while maintaining quality.
The ingredients in Great Value bread and Sara Lee bread are nearly identical, despite a significant price difference, making it a cost-effective choice for consumers.
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