The Best Anti-Amazon Prime Day Deals October 2025
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The Best Anti-Amazon Prime Day Deals October 2025
"When it first started, Amazon Prime Day was exactly that: one day of fresh deals meant to hold Amazon lovers over until the best deals of the year drop on Black Friday. That was in 2015. Ten years later, however, Prime Day has evolved into a semiannual shopping event that rivals Black Friday in almost every way. The deals are deep and widespread and leave Prime members with no option but to buy more shit."
"As Prime Day has grown, other brands and retailers have taken notice, setting up competing Prime Dayadjacent sales to try to beat Bezos & Co. at its own game. If you want to buy a new TV or have been waiting for a discount on a WiFi extender, Amazon is still your best bet. However, if you're looking for cold-weather essentials, outdoor gear, or discounted home goods, an October Prime Day competitor sale might be your best bet."
Prime Day has grown from a single-day event in 2015 into a semiannual shopping event that rivals Black Friday, prompting widespread deep discounts and increased consumer spending. Competing brands and retailers now launch Prime Day-adjacent sales to challenge Amazon. Amazon remains the strongest source for electronics like TVs and WiFi extenders, while other retailers often offer better deals on cold-weather essentials, outdoor gear, and home goods during October competitor sales. Current notable retailers running significant promotions include Brooklinen, offering 15 percent sitewide and up to 30 percent off bundles for 48 hours, and Brooks Brothers, offering 30 percent off sitewide through October 15 with free shipping. Filson continues to offer timeless, heirloom-quality waxed jackets and briefcases.
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