Target to launch new shopping app within ChatGPT
Briefly

Target to launch new shopping app within ChatGPT
"In partnership with OpenAI, Target plans to launch a new Target app within ChatGPT beginning the week of Thanksgiving and Black Friday. The app within ChatGPT will let shoppers ask for ideas, build multi-item baskets, shop for fresh food and check out using their Target account. Crucially, shoppers can also choose from a variety of fulfillment options, including curbside pickup, in-store order pickup and standard shipping, according to a news release from OpenAI."
"OpenAI launched apps within ChatGPT to Business, Enterprise and Edu customers in November. It first previewed the capability in October. Users can tag different apps in ChatGPT conversations, which respond in natural language and can have their own interactive interfaces. For example, shoppers will be able to tag the Target app in ChatGPT and ask it to help them plan a holiday movie night and get curated ideas such as cozy blankets, candles, snacks and slippers."
""We're proud to be one of the first retailers bringing shopping into this new channel, partnering with OpenAI to make discovery through the Target app in ChatGPT as easy and joyful as browsing our aisles," Prat Vemana, evp and chief information and product officer for Target, said in the news release from OpenAI. "Our goal is simple: make every interaction feel as natural, helpful and inspiring as chatting with a friend.""
Target will launch a Target app inside ChatGPT beginning the week of Thanksgiving and Black Friday. Shoppers can ask for ideas, build multi-item baskets, shop for fresh food, and check out using their Target account. Shoppers can choose fulfillment options including curbside pickup, in-store order pickup, and standard shipping. Target plans to add Target Circle linking and same-day delivery later. OpenAI launched apps within ChatGPT to Business, Enterprise and Edu customers in November and first previewed the capability in October. Users can tag apps in ChatGPT conversations to receive natural-language responses and interactive interfaces. Target deployed ChatGPT Enterprise to 18,000 corporate employees.
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