SodaStream is launching a campaign that encourages fans to create unconventional sparkling water recipes. The contest offers $10,000 to the most creative entry and promotes chaotic flavor combinations. Participants are invited to respond to an Instagram prompt with their wild creations and names. This campaign is part of a larger cultural movement embracing unhinged creativity, with unique flavors such as black olive and lime gaining popularity. Additionally, SodaStream is hosting a three-city pop-up tour for live flavor mixing events in New York City, Philadelphia, and Boston.
SodaStream is redefining at-home carbonation, inviting fans to submit the most unpredictable sparkling water recipes for a chance to win $10,000 and embrace chaos.
The campaign encourages creative flavor combinations, such as black olive and lime or gummy worm espresso, promoting a culture of unhinged creativity without judgment.
To enter the contest, participants can submit their unique sparkling water concoctions and names via SodaStream's Instagram, with the chance to win a cash prize.
The campaign includes a three-city pop-up tour in New York City, Philadelphia, and Boston, where participants can mix their wild flavors live in front of audiences.
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