"E-commerce software provider Shopify is bullish on AI-powered shopping agents, citing AI as an "incredible tool" to enable more entrepreneurs and calling it the "biggest shift in technology since the internet" during its third-quarter earnings call. The company, which partnered with ChatGPT maker OpenAI in September, reported that traffic from AI tools to its online stores is up seven times since January of this year, and purchases attributed to AI-powered search have increased by 11 times."
""And Scout is just one of many tools we're developing to turn our own signals, whether it's support tickets, usage data, reviews, social interactions, or even Sidekick prompts, into fast, informed decisions," Finkelstein said on the call. "If you take away one thing from this call, let it be this: AI is not just a feature at Shopify. It is central to our engine that powers everything we build.""
Shopify is investing heavily in AI-powered shopping agents and labels AI an "incredible tool" and the "biggest shift in technology since the internet." Shopify partnered with OpenAI and sees traffic from AI tools to its online stores increase sevenfold since January, while purchases attributed to AI-powered search have risen elevenfold. Shopify cites access to data from millions of merchants and billions of transactions, plus a "founder mode" approach, as competitive advantages. Internal tools like Scout use AI to analyze merchant feedback and other signals to inform product decisions. Shopify collaborates with ChatGPT, Perplexity, and Microsoft Copilot and finds 64% of shoppers likely to use AI when buying.
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