"Xu credited the "world-class business environment" that local officials have built and the region's "complete industrial ecosystem" as a reason that companies like his have thrived. For Shein, local support has helped the firm grow to support more than 600,000 jobs in the area, Xu said."
"Shein will "remain firmly rooted in Guangdong and build a world-class fashion industry cluster," Xu said. His live-streamed remarks, made to provincial officials and other company chiefs, has been widely circulated on Ch"
"Speaking at a business conference in Guangdong, home to many of China's garment factories, Xu Yangtian highlighted that Shein is investing 10bn yuan (1.08bn; $1.45bn) in the province to create a high-tech fashion hub. Xu praised the Chinese government and said "nourishment" from Guangdong has been "inseparable" from Shein's success."
Shein founder Xu Yangtian made a rare public appearance at a business conference in Guangdong, China's garment manufacturing center, to announce a 10 billion yuan investment in the province. He credited Guangdong's business environment and industrial ecosystem as essential to Shein's success, stating the company supports over 600,000 jobs in the region. Xu pledged to strengthen Shein's presence by improving supply chains, enhancing factory efficiency, and expanding digital services. His remarks represent a significant reaffirmation of ties to China despite Shein's recent strategic moves, including relocating headquarters to Singapore and pursuing international stock market listings in New York and London.
#shein-investment #china-manufacturing #fast-fashion-supply-chain #guangdong-economy #corporate-strategy
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