"A recent survey from our sister site CNET found that of those planning to shop early for the holidays, 56% planned to do so between August and October. However, according to the Numerator data, 28% of October Prime Day shoppers purchased everyday goods, like groceries or household items, 25% stocked up on sale items, and 45% purchased an item they've been waiting to buy on sale. The top shopped categories were also all essentials."
"Numerator reports the top categories shoppers say they bought during the first day of Prime Big Deal Days were apparel and shoes (26%), household essentials (26%), home beauty & cosmetics (22%), health & wellness items (21%), and home goods (21%). These are similar to numbers reported in Numerator's July Prime Day survey."
Over 5,000 October Prime Day shoppers were tracked during Prime Big Deal Days on Oct. 7-8. Only 23% of shoppers bought gifts while 28% purchased everyday items and 25% stocked up on sale items. Forty-five percent bought an item they had been waiting to purchase on sale. Top categories purchased included apparel and shoes (26%), household essentials (26%), home beauty & cosmetics (22%), health and wellness items (21%), and home goods (21%). ZDNET readers most commonly purchased inexpensive tech devices. Consumer behavior favored stocking essentials and everyday goods over big holiday gift purchases.
Read at ZDNET
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