Amazon's Prime Day event from July 8-11 is anticipated to yield $21.4 billion in sales globally, with the UK contributing nearly £2 billion. The event, extended to four days, will see a 60% increase in global gross merchandise value compared to last year. Amazon's product sales are expected to reach $11.5 billion, while independent sellers may account for an additional $10 billion. Despite these positive figures, concerns arise regarding the increasing control Amazon has over UK e-commerce and its impact on independent sellers.
"As Amazon's dominance grows, there's a real risk that smaller sellers become overly dependent on the platform. If that relationship sours, or a seller is suspended or delisted for policy breaches - or even just because their products are deemed CRaP (Cannot Realise a Profit) - it can be devastating."
"The sale, which has expanded to four days for the first time, is set to deliver a 60% surge in global gross merchandise value (GMV) compared to last year."
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