"Apple, directly, rarely offers significant sales and discounts on its products. But this doesn't mean that sales events, including October Prime Day, shouldn't be on your radar for Apple tech such as iPads, iPhones, and the Apple Watch -- as retailers such as Amazon and Walmart might have a deal or two that will save you at least 5% - 20% off the typical retail price."
"ZDNET authors only write about deals that interest us personally and include products that we own, have tested, or want to buy. Our experts looked for deals that were at least 20% off (or are hardly ever on sale, as is often the case with Apple devices), using established price comparison tools and trackers to determine whether the deal actually represents value for your money."
Amazon's October Prime Day 2025 occurs October 7–8 and runs for two days with deals across household goods and electronics. Retailers may discount Apple products even though Apple itself rarely offers significant direct sales, with typical savings of roughly 5%–20% during events. Deal selection emphasizes discounts of about 20% or more, or items that are rarely on sale, verified using established price-comparison tools and trackers to assess true value. Customer reviews and product testing inform recommendations to reflect real-user experiences. Prime Day deals are exclusive to Prime members, while Black Friday deals are available across retailers and can sometimes yield the lowest overall prices. Amazon-branded devices such as Kindles, Fire TVs, and Echo speakers are often cheaper during Prime Day events.
Read at ZDNET
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