"Over the course of a single day, people make 35,000 decisions - from what to make for dinner to which housewarming gift to buy for a friend. And the digital economy plays a huge role in the proliferation of choices. When faced with so many choices, decision paralysis kicks in: Studies have shown that over 7 out of 10 Gen Z shoppers say that it's hard to strike the right balance between seeing enough options and getting overwhelmed."
"75% of shoppers say that having the ability to refine their options leads to more confident decisions. At Pinterest we've spent years designing a system with curation at its core, fuelled by AI but still grounded in human taste. Our AI-powered Taste Graph is trained on billions of real human interactions and preferences, and evolves over time with shoppers as their tastes and preferences change."
People make about 35,000 decisions each day, spanning trivial to consequential choices. The digital economy magnifies available options and contributes to choice overload. Over 70% of Gen Z shoppers report difficulty balancing exposure to options with feeling overwhelmed. Curation narrows choices and surfaces trends and patterns that resonate with individual taste. As shoppers connect the dots, they better visualize how products fit into their lives. Seventy-five percent of shoppers report that refinement tools lead to more confident decisions. Pinterest uses AI-enhanced curation through a Taste Graph trained on billions of human interactions that adapts as tastes change.
Read at Social Media Today
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