"Now open at One Union Square West through October 31, the temporary store is a nostalgia hit wrapped in orange and black. Inside, it's wall-to-wall wigs, costumes, décor and balloons-the sort of glorious chaos that once defined the chain's pre-party rush. Whether you're trick-or-treating through the Village , heading to a themed rooftop bash or simply haunting your apartment with faux cobwebs and animatronic skeletons, this comeback kid has you covered."
"The return comes after Party City's dramatic downfall in late 2024, when the company, burdened by debt, online competition and post-pandemic malaise, announced the closure of all 700 stores . But this year, the brand found new life thanks to Hillside, New Jersey-based New Amscan PC LLC, which scooped up Party City's intellectual property and wholesale operations in a bankruptcy auction for $20 million ."
Party City reopened a limited-time Halloween pop-up at One Union Square West through October 31, offering wigs, costumes, décor, balloons and seasonal animatronics. The store recreates the chain's pre-party chaos and serves customers heading to neighborhood events or decorating homes. Party City closed all 700 U.S. stores amid bankruptcy in late 2024 after debt and competition pressures. New Amscan PC LLC acquired Party City's intellectual property and wholesale operations for $20 million and has launched e-commerce, partnered with DoorDash for same-day delivery, and begun opening franchise and pop-up locations nationwide.
Read at Time Out New York
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