"OpenAI said it will allow users in the U.S. to make purchases directly through ChatGPT using a new "Instant Checkout" feature powered by a payment protocol for AI developed by Stripe.The new chatbot shopping feature is a big step towards helping OpenAI monetize its 700 million weekly users, many of whom currently pay nothing to interact with ChatGPT, as well as a move that could eventually steal significant market share from traditional Google search advertising."
"OpenAI said it was rolling out its Instant Checkout feature with Etsy sellers today, but would begin adding over a million Shopify merchants, including brands such as Glossier, SKIMS, Spanx, and Vuori, "soon.""
"The company also said it was open-sourcing the "Agentic Commerce Protocol," a payment standard developed in partnership with payments processor Stripe that powers the Instant Checkout feature, so that any retailer or business could decide to build a shopping integration with ChatGPT. (Stripe's protocol is in turn based on an open-source "Model Context Protocol" that was developed by AI company Anthropic.)"
OpenAI will allow U.S. users to make purchases directly through ChatGPT using an Instant Checkout feature powered by a payment protocol developed with Stripe. The feature will initially roll out with Etsy sellers and will add over a million Shopify merchants, including Glossier, SKIMS, Spanx, and Vuori. Open-sourcing of the Agentic Commerce Protocol will let retailers build shopping integrations with ChatGPT. Stripe's protocol builds on Anthropic's open-source Model Context Protocol. OpenAI will collect a small fee from merchants on each purchase. The feature could shift ad revenue away from traditional search and transform e-commerce and website design.
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