"OpenAI announced shopping research within ChatGPT, "a new experience in ChatGPT that does the research for you to help you find the right products," as OpenAI put it. ChatGPT can now help you research the right product for you. OpenAI wrote, "it asks smart clarifying questions, researches deeply across the internet, reviews quality sources, and builds on ChatGPT's understanding of you from past conversations and your ChatGPT memory to deliver a personalized buyer's guide in minutes.""
"To use it, ask ChatGPT a shopping question and ChatGPT will suggest shopping research automatically. Tap it to begin, or you can also select 'shopping research' from the (+) menu. After a few minutes, ChatGPT will give you a "personalized buyer's guide with the top products, key differences, tradeoffs, and up-to-date information from reliable retailers." "It's a clear summary that normally would take a lot of comparing, reading, and checking on your own," the AI company wrote."
OpenAI added shopping research to ChatGPT to automate product comparison and recommendation. The feature asks clarifying questions, researches across the internet, cites reliable sources, and synthesizes information into personalized buyer's guides. It leverages ChatGPT memory and past conversations for individualized results and runs on a GPT-5 mini model trained with reinforcement learning for shopping tasks. The feature is rolling out to logged-in users across Free, Go, Plus, and Pro plans, with nearly unlimited usage planned through the holidays. Users initiate it by asking a shopping question or selecting the shopping research option.
Read at Search Engine Roundtable
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