"According to Momentum Commerce's analysis, April and May 2025 saw search volume for "Made in USA" and related terms double compared to the prior summer, topping 1.7 million monthly queries. Yet the corresponding share of top-selling products with U.S. origin claims in their titles never rose above 1.5%. During two weeks in April, the share of "Made in USA" products in Amazon's top 100 category bestsellers ticked up to about 1.4% before falling back below 1%."
"That pattern underscores a broader trend: U.S. consumers are becoming more value-oriented and less motivated by country-of-origin cues. Momentum Commerce found that average selling prices on Amazon's weekly top 1,000 bestsellers have consistently declined since April, with search activity increasingly shifting toward household staples and grocery items. "Consumers are generally searching more often on Amazon for more household, essential-type goods," Waber said. "People are obviously searching for value.""
Searches for 'Made in USA' on Amazon surged in April and May 2025, doubling to over 1.7 million monthly queries. The share of top-selling products with U.S. origin claims never exceeded 1.5%, and category bestseller presence peaked around 1.4% for two weeks before falling below 1%. The sales bump lasted only weeks, with shoppers quickly reverting to cheaper alternatives. Average selling prices on Amazon's top 1,000 weekly bestsellers have declined since April as search activity shifted toward household staples and grocery items. Consumer behavior shows a stronger preference for value over country-of-origin claims.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]