"For the holiday season, Nordstrom's Flagship New York City store has launched Oh, What Funhouse!, a multi-sensory journey through gifting. We wanted to flip the script on traditional holiday shopping, said Olivia Kim, SVP of Creative at Nordstrom. Oh, What Funhouse!' transforms the store into a surreal playground where gifting becomes instinctive, expressive, and joyful. It's about awakening the senses, embracing bold choices, and creating moments that feel unmistakably New York."
"Each floor features its own unique activations for shoppers to explore. The journey starts on the first floor, where guests can pick up a Gift Expert Guide, a collectible passport that leads them through each activation, and guests can collect stickers and gift notes from each zone as they work to unlock their sixth sense. The first-floor activation, Sound: Listen to Your Instinct, features a floating piano that fills the atrium with bright melodies."
Nordstrom's Flagship New York City store launched Oh, What Funhouse!, a multi-sensory holiday shopping experience spanning the entire store. The activation maps gifting to the five senses with distinct installations on each floor. Guests receive a Gift Expert Guide collectible passport to navigate activations, collect stickers, and gift notes while aiming to unlock a sixth sense. First-floor Sound features a floating piano; second-floor Scent offers a sculptural nose dispensing fortune-cookie-style receipts; third-floor Sight contains a kaleidoscopic funhouse mirror maze; fourth-floor Touch showcases giant hands and digital palm readings; fifth-floor Taste uses gumball machines with unique flavors.
Read at www.amny.com
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