MNTN reported a 25% year-over-year revenue growth to $68.5 million in Q2 after divesting Maximum Effort. This decision aimed to simplify financial structure and focus on core operations. Even without the agency, MNTN's gross margin improved by 7% to 77%. A significant part of the revenue growth stems from attracting small and medium-sized businesses, with 97% being new to TV advertising. MNTN has maintained a lean sales team and relies heavily on inbound leads for revenue generation.
MNTN's Q2 revenue grew 25% year over year to $68.5 million without Max Effort and would have grown 34% with the agency still on its balance sheet.
Without the creative agency on board, MNTN's gross margin improved significantly in Q2, up 7% to 77%, indicating increased profitability.
97% of MNTN's customers are small and medium-sized businesses advertising on TV for the first time, generating net new revenue into the industry.
MNTN hasn't added headcount in sales in over three years, with 77% of revenue now coming from inbound leads.
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