Mirriad Advertising plc announced a grant of options over 2,167,500,000 new ordinary shares to its staff, equating to 12.70% of the company's existing share capital. This action is intended to incentivize and retain key management while conserving cash resources after a recent fundraise. CEO Louis Wakefield and Chair James Black received notable allocations. The options, priced at 0.01p, will vest in three equal tranches over three years. This initiative is designed to enhance operational stability and improve market positioning for the company, a leader in virtual product placement and in-content advertising.
Mirriad Advertising plc has announced the grant of options over 2,167,500,000 new ordinary shares to its staff, representing 12.70% of the company's current issued share capital.
The options, which have an exercise price of 0.01p, will vest in three equal tranches over three years, incentivizing key management personnel.
This strategic initiative aims to strengthen Mirriad's operational stability and market positioning, following a recent fundraise.
Mirriad Advertising plc is a leader in virtual product placement and in-content advertising, operating in EMEA, the US, and India.
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