Microbetting is going mainstream: Here's why everyone's talking about it - London Business News | Londonlovesbusiness.com
Briefly

Microbetting changes traditional sports betting by allowing fans to place small bets on specific in-game occurrences, such as player actions or point scoring within seconds. It has grown rapidly due to advancements in technology and a demand for interactive experiences, especially in leagues like the NFL and NBA. Bettors now enjoy a continuous engagement throughout games, with a focus on fast-paced, small stakes betting that relies on real-time data and mobile application support, enhancing the excitement and immediacy of sports betting.
Microbetting allows bettors to place modest, real-time wagers on specific events within a game, such as the next player to score or the outcome of a single play.
The rapid adoption of micro betting is accelerating across US sports like the NFL and NBA, driven by technology and a demand for immediate engagement.
Read at London Business News | Londonlovesbusiness.com
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