Meta announced new business messaging features at the Conversations 2025 conference in Miami. Brands can now add a WhatsApp button to their Google Business Profile, allowing customers to contact them directly via WhatsApp from Google Search and Maps. New advertising features include automatic-destination messaging ads that direct to preferred messaging apps. Meta is also testing new Messenger calling features like AI call summaries and transcriptions to enhance communication for businesses and maintain records of conversations.
To help drive the outcomes that matter to businesses, we are making available to our Ads that click to messages, and introducing for ads that click to Messenger to maximize ROAS. And with automatic-destination messaging ads, we can help your businesses meet your customers where they are by delivering ads that open to their preferred messaging app - WhatsApp, Instagram Direct, or Messenger.
First off, Meta announced that brands can now add a WhatsApp button to their Google Business Profile, enabling prospective customers to get in contact via WhatsApp direct from Google Search and Google Maps.
For businesses using Messenger, we're testing new calling features including the ability to see who is calling and whether it is from an ad, along with AI call summaries and transcription, so you have a record of what was discussed live.
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