"On November 8, an offer for loyalty card holders appeared on the website of MediaWorld, a European electronics retailer. The deal: an iPad Air for 15 euros (about $17) instead of the usual €879 (about $1,012). No catch, no strings attached. The proximity to Black Friday only made the offer more plausible. And so several consumers immediately purchased the product by choosing the "payment and pickup in store" opetion, on paper the safest to avoid unexpected problems."
"The process was seamless, even for those ordering online. According to the accounts of some users on Reddit, their order was accepted, and after about 40 minutes they received an email confirming the availability of the product. In the store, the €15 payment went through successfully and MediaWorld delivered the iPads as expected. The terms and conditions attached to the order make no mention of any clause regarding pricing errors or the possibility for the company to request subsequent additions."
""We confirm that, in a very short period of time, due to a clearly recognizable technical error caused by an extraordinary and unexpected glitch on our e-commerce platform, some products were mistakenly displayed at prices that, due to their clear and objective disconnect from the true market value and the correct promotional price, should never have been displayed. This was a manifest error, making it economically unsustainable and not representative of our commercial"
On November 8 MediaWorld listed an iPad Air for €15 to loyalty card holders, far below the usual €879 price. Several customers selected payment and pickup in store, received order confirmations, paid €15 at stores, and received the iPads. The order terms and conditions did not mention pricing errors or later price adjustments. Eleven days later MediaWorld emailed customers calling the published price clearly incorrect, offering either to keep the iPad by paying the difference with a €150 discount or to return it for a €15 refund plus a €20 voucher. MediaWorld attributed the incident to an extraordinary technical glitch and called it a manifest error.
Read at WIRED
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