Final Fantasy Universes Beyond is the fastest-selling Magic: The Gathering set, generating $200 million in a single day. Hasbro's CEO reported that demand exceeded supply, leading to increased production runs prior to release. This product saw stock sell out quickly, causing higher prices in some locations. Hasbro plans to continue distributing Final Fantasy products, expecting a prolonged sales period similar to that of the Lord of the Rings set, which has consistently sold well after its initial revenue achievement. The backlist is already performing unprecedentedly within the year.
"Lord of the Rings took six months to deliver $200 million of revenue, Final Fantasy took one day, and we left demand on the table," Christian Cocks told analysts.
"So we couldn't produce enough. I think we increased production runs on it 4x pre-release. It was substantially by many, many very high double-digit percentages ahead of any other production run we've ever done."
"Our expectation is there's going to be a nice long tail of backlist for the product. Likewise, we're still selling Lord of the Rings product today."
"It's partially what's powering our backlist, which already in, like, five and a half months in the year did more than we've ever done in any year prior."
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