Copper Cow, founded by Debbie Wei Mullin, seeks to rebrand Vietnamese robusta coffee, which is known for being earthier and more bitter than other varieties. The company collaborates with farmers for organic certification, planning to launch organic coffee at Whole Foods and Target. However, recent tariff changes by the Trump administration pose challenges for business viability, raising questions about the impact of tariffs on their mission to produce quality coffee at lower prices. Mullin remains cautious about future prospects due to these developments.
"We put in huge investments and were certified as the first organic specialty-grade coffee farms ever in Vietnam," said the CEO and founder.
"A big part of our mission is about how robusta beans, when treated better, can provide this really great cup of coffee at a lower price," she said.
In a few weeks, Copper Cow is planning to launch its first line of organic coffee at Whole Foods and Target.
Then, in April of this year, the White House announced a 46 percent tariff on goods from Vietnam.
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