A reasonable profit margin for companies, especially in the context of the App Store, is a pivotal yet unaddressed query. Competitors primarily target Apple's 30% commission to retain those profits for themselves, seemingly disregarding smaller companies affected by this structure. Major firms arguing against the 'Apple Tax' focus on their profitability rather than addressing consumers' needs or smaller developers' realities. Consequently, any change in the current commission system could lead to higher fees and costs, affecting developers' decisions and the overall economics of the App Store.
Aswath Damodaran, a professor of finance at NYU, emphasizes the need for a reasonable profit margin but notes that the focus on Apple has skewed perspectives.
The push against the so-called 'Apple Tax' by major firms is primarily about retaining profit margins rather than benefiting consumers or smaller developers.
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