The Lidl by Lidl limited-edition parkas sold for €35 each and experienced unprecedented demand, leading to website chaos during the launch. Customers reported credit card declines as jackets quickly sold out and appeared on eBay for inflated prices, ranging from £120 to £209. Lidl acknowledged the payment issues stemmed from high demand rather than a site malfunction. The parkas were also sold with a tambourine, with proceeds benefiting Family Carers Ireland and Age NI. Meanwhile, ticket prices for the band's concerts also saw significant markups in the resale market.
The launch of the parkas caused major chaos on the Lidl by Lidl site, with users reporting credit card declines and jackets appearing on Ebay for nearly six times the sales price.
Lidl stated that the unprecedented demand for the limited-edition jacket led to many fans experiencing payment issues, which were due to the item being fully sold out.
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