"Cassey Ho's Pirouette Skort, featured in a Taylor Swift video, sold out quickly, prompting over 10,000 preorders after just a week due to high exposure."
"Despite selling over 50,000 skorts to date, Cassey Ho's designs faced relentless imitation as copies flooded online marketplaces like Amazon and eBay."
Cassey Ho's design, the Pirouette Skort, gained immense popularity after being worn by Taylor Swift in a promotional video for a song. This exposure resulted in thousands of units selling out within an hour and over 10,000 preorders within a week. However, the success of the skort attracted numerous imitators online, resulting in a saturation of counterfeit products across various platforms. Despite her prominence as a fitness influencer, Ho is limited in her ability to combat the rampant copying of her designs, which continue to proliferate on multiple online marketplaces.
Read at www.theverge.com
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