Amazon has reduced the price of the Lego Star Wars: The Phantom Menace BrickHeadz from $55 to $38 during Prime Day promotions. Initially launched as an exclusive set at the Lego Store, this six-pack of characters celebrated the 25th anniversary of Episode I before being retired by Lego in December. Its current availability on Amazon as an exclusive set is notable, with speculation around its popularity linked to Jar Jar Binks. Additionally, Amazon features various discounts on other Star Wars Lego sets, partly due to price matching with rival retailers like Target and Walmart.
Amazon is offering the Lego Star Wars: The Phantom Menace BrickHeadz for $38, down from $55, as part of its Prime Day discounts.
The six-pack of Phantom Menace characters was originally exclusive to the Lego Store and launched last year to celebrate Episode I's 25th anniversary.
The Phantom Menace BrickHeadz has been revived as an Amazon-exclusive set after being retired by Lego in December.
Despite there being only two Prime Day Lego Star Wars deals, many other Star Wars Lego sets are discounted due to price-matching with Target and Walmart.
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