"In time for the holiday shopping season, OpenAI has shifted from general-purpose helper into shopping assistant. Shopping Research inside ChatGPT now builds full buyer's guides from simple prompts, asks clarifying questions, cites sources and steers people toward checkout without the usual flow and analytics visibility of ecommerce sites. The rollout spans web and mobile for all logged-in plans, with near-unlimited usage through the holidays. If shoppers start trusting AI chatbots over retail websites and online articles, the first and possibly last stop in e-commerce shifts to chat."
"OpenAI states that Shopping Research reads current product pages, spec sheets, and trusted reviews across the public web, then synthesizes the findings into a condensed guide that highlights tradeoffs, side-by-side comparisons, and links to merchants. The assistant adapts in real time as shoppers mark items "Not interested" or "More like this," and it can draw on ChatGPT memory when turned on to tailor recommendations to prior chats."
OpenAI added Shopping Research to ChatGPT to build full buyer's guides from simple prompts, ask clarifying questions, cite sources, and steer users toward checkout. The feature synthesizes current product pages, spec sheets, and trusted reviews into condensed guides with tradeoffs, side-by-side comparisons, and merchant links. Recommendations adapt in real time to explicit feedback and can use ChatGPT memory to tailor suggestions. Results come from publicly available retail sites with visible citations and a preference to avoid low-quality sources. Chats are not shared with retailers, and some sellers can block automated access, prompting source alternatives. Instant Checkout with Stripe aims to enable one-tap purchases via an Agentic Commerce Protocol.
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