Vivek Bharadwaj serves as the CIO of Happy Socks, leading enterprise technology strategy, IT transformation, and digital marketing. His responsibilities encompass overseeing e-commerce, cybersecurity, and data management. Bharadwaj previously held roles in data and marketing at Hudson's Bay and General Assembly. He finds synergy in his responsibilities across different functions, which allows him to connect processes effectively. Bharadwaj emphasizes that his role provides a learning experience, reflecting on his commitment to the technical details while also maintaining a broader perspective on business connections.
"I can look across our different functions, pull up the red threads as and when I see them, and find commonality in processes."
"My role now spans the entire tech stack. That responsibility stretches from the data infrastructure to e-commerce experiences."
"It's been a phenomenal learning experience. I still pride myself, much to my team's chagrin, that I like to go into the pull requests that my team needs to fix."
"I see synergy across all these areas, and in the way that, for example, we run a lean, data-driven marketing stack to manage marketing optimisation."
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