Best Buy launched a third-party marketplace on its website and app that will more than double the number of products offered, marking the retailer's largest product-assortment expansion to date. The marketplace broadens the technology lineup with custom controllers, gaming chairs and desks, keyboards and mice, monitors and headsets, and triples the mobile accessories assortment with more cases, screen protectors and chargers. The platform adds new or expanded categories including seasonal decor, automotive tech, office and home, and reintroduces Blu-rays and DVDs. The marketplace is powered by Mirakl, will onboard more than 500 online vendors, and pairs with the retailer's advertising business to drive additional customer consideration. Company internal data cites over 200 million customers, more than 10 billion site views annually, and over 1 million weekly transactions.
It is a tentpole strategy of the enterprise,
When you look at areas of growth and areas the company is willing and wanting to invest in based on the upside potential, marketplace is one of those areas.
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