"InDrive, known for its bidding-based ride-hailing model across Asia and Latin America, is rolling out a "super-app" strategy aimed at frontier markets - expanding beyond cabs to deliver daily essentials to its users. Beginning with grocery deliveries in Kazakhstan, InDrive plans to expand into multiple verticals over the next 12 months across its top markets, including Brazil, Colombia, Egypt, Pakistan, Peru, and Mexico."
""If customers use you more frequently, then, of course, they stay longer, they're more valuable in the ecosystem, and they're just more loyal overall," said Andries Smit, chief growth business officer at InDrive, in an exclusive interview. InDrive chose grocery delivery as its first expansion move after seeing rapid growth in its delivery segment - with over 41 million orders completed worldwide in 2024 and more than 14 million in Q2 2025 alone - making it one of the fastest-scaling categories in the company's portfolio."
InDrive is expanding beyond ride-hailing into a super-app model, launching grocery delivery in Kazakhstan and planning multiple verticals across top markets over the next 12 months. The platform has surpassed 360 million downloads and 6.5 billion transactions, ranking as the world's second most-downloaded ride-hailing app since 2022. Delivery growth accelerated with over 41 million orders in 2024 and more than 14 million in Q2 2025. Kazakhstan pilots offer more than 5,000 products with a 15-minute delivery promise, an NPS of 83, and about five grocery orders per user per month. InDrive is using dark stores focused on ready-to-eat items and expects local model and partnership variations across regions.
Read at TechCrunch
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