"Shopping Amazon Grocery items feels like a cheat code for budget-conscious and convenience shoppers. Amazon had competitive prices and quality produce. As a Prime member, my order shipped for free. My $59.64 Amazon haul was $52.85 at Aldi, but now I know what to get where. I'll shop at both. I've been a diehard Aldi shopper ever since I got my own credit card. It checks almost every box for budget-conscious individuals like me."
"As such, you'll never find me at ritzy grocery stores like Fresh Thyme or Erewhon. Knowing I can get similar items for a fraction of the price at Aldi makes shopping anywhere else feel wasteful. The only things I shun more than high-end grocery stores are delivery services like Instacart, Amazon Fresh, and Shipt. Though many swear by them, I never believed they'd be a good enough value for me when I could just drive to Aldi."
I have been a diehard Aldi shopper since getting my first credit card because Aldi meets budget-conscious needs and offers similar items for a fraction of the price. I avoid ritzy grocery stores and delivery services like Instacart, Amazon Fresh, and Shipt because driving to Aldi felt more valuable. A perceived flat tire forced me to order groceries online. Amazon Grocery delivered competitive prices and quality produce, and my Prime membership provided free shipping. My Amazon haul totaled $59.64 compared with $52.85 at Aldi. I now recognize which items to buy at each retailer and plan to shop at both.
Read at Business Insider
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