"I don't know about you, but I'm the type of holiday gift giver that squirrels things away all year for the people on my gift list. It just sort of happens when I see things that remind me of friends or family while I'm out and about - or if there's a big sale, I stumble into a cool boutique when traveling, or I'm at a museum gift shop."
"It's true that T.J. Maxx and Marshalls launch their holiday decor and holiday gift shops online in late July (and in stores in September), but I've personally found that in the brick-and-mortar stores in particular, October is the sweet spot for finding the best brands at the largest quantities - and the widest selection of covetable gifts. I'm just operating on a hunch here, but it's a rational one."
"Think about it: When you're shopping on Black Friday, retailer competition is stiff, but that's not T.J. Maxx's or Marshalls' true time to shine, since they're always offering stylish merch at low prices versus one-day deals. But shoppers who hit the stores the day after Thanksgiving are ready to spend. So if I'm thinking like a pro buyer or merchandiser at a chain of stores that's not offering seasonal sales, I wouldn't want to (or need to, really) trot out my best stuff then."
T.J. Maxx and Marshalls introduce holiday decor and gift selections online in late July and in stores in September. Brick-and-mortar stores peak in October for the best brands, larger quantities, and wider selection of covetable gifts. Competition and heavy shopper traffic during Black Friday and the days before major holidays reduce the incentive for these retailers to showcase top merchandise at those times. Discount chains regularly replenish stock, making October a strategic window to find high-quality items before peak-season buying pressure. The "O" rule prioritizes early fall shopping for optimal selection and value.
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