I led E*Trade and now lead Yieldstreet: Here's how to get the opening of private markets for retail investors right-with the benefit of hindsight
Briefly

Mitch Caplan played a pivotal role as CEO of E*Trade during the electronic trading revolution, converting it into a comprehensive financial platform. The first online trade by a dentist in 1983 marked a critical shift in individual investing, transitioning from broker reliance to direct access to markets. By 2013, 43.1% of U.S. households had their financial assets in the stock market—an increase from 12.3% in 1983. As CEO of Yieldstreet, Caplan sees parallels in the current trends in private markets and emphasizes the importance of protecting average investors in the new investment landscape.
Mitch Caplan led E*Trade during the electronic trading revolution, transforming it into a full-service financial platform serving millions of retail investors.
In 1983, a dentist executed the first online trade from his home computer, forever changing how individuals interact with markets.
Within a decade, millions of individuals were able to research, manage, and execute trades independently, significantly reshaping their financial futures.
43.1% of U.S. households' financial assets are now tied to the stock market, up from 12.3% in 1983.
Read at Fortune
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