"All he wanted was to join the local golf club, but his wife, Ashley, gave him an ultimatum: Yes, he could join, but only if he could find a way to pay for it himself. His solution? Start a YouTube channel reviewing golf balls. The problem was that he didn't even have the money to buy balls to review, so he scoured the woods at his Daytona Beach golf club for lost balls"
"Within two months, his channel garnered enough traffic to monetize. Within six months, it became the Armstrong's full-time income. Today, the Stacked Golf YouTube channel has 325,000 subscribers, and earlier this year, the Armstrongs launched a multi-seller marketplace by the same name, which generates $150,000 in weekly sales and is approaching $3 million in total sales after just six months."
Jon Armstrong began recording golf-ball review videos after collecting lost balls at a Daytona Beach club to pay for membership. The channel monetized within two months and became full-time income within six months. Subscriber growth reached 325,000 and the couple launched a Stacked Golf marketplace producing $150,000 in weekly sales and approaching $3 million in total sales in six months. The platform now supports a community of 26,000 members and over 1,000 active sellers. Ashley Armstrong applied thrifting expertise to source undervalued clubs, pairing resale with video content to tap into the booming live-commerce market projected to expand dramatically by 2033.
Read at Fast Company
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