Handmade.com has recognized the need to automate the generation of product descriptions to enhance quality and SEO performance. With over 60,000 listings, the manual process consumed significant time and resources. The marketplace's diverse range of hand-crafted goods necessitated unique descriptions tailored to each product. To address these challenges and support rapid international growth, Handmade.com designed a hybrid AI solution that leverages Amazon Bedrock and Amazon OpenSearch Service to facilitate semantic content retrieval and enhance discoverability of items.
Handmade.com implemented an end-to-end AI-driven pipeline to automate and enrich product descriptions, aiming to improve search performance and content quality.
The process begins with image and metadata ingestion, followed by description generation using Anthropic's Claude 3.7 Sonnet large language model.
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