The Real Brokerage's acquisition of Flyhomes aims to accelerate its vision of an AI-based concierge service for real estate agents. The company plans to assign an AI phone number to each agent, enabling automated interactions with customers searching for homes. Although Flyhomes has adeptly integrated AI into its search portal, The Real Brokerage does not intend to compete with platforms like Zillow; instead, it will repurpose technology assets to serve agents more effectively while maintaining a listing exposure portal.
Our vision for the future hasn't changed; we are still focused on launching an AI-based concierge service for the end customer. We ideally want to launch a phone number for every agent at The Real Brokerage that is an AI number, and as soon as the consumer texts that number, the AI assumes the role of a concierge for that agent and helps the customer find homes and answer basic questions.
Flyhomes has done a great job at exposing AI features on a search portal, but The Real Brokerage is not here trying to replace Zillow. We don't expect people to come to our portal and start searching for properties; we just don't think that is how the business works.
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