Total like-for-like retail sales in discretionary categories fell below inflation in June, with a mere +0.6% growth in physical stores against a positive +3.2% base from June 2024. Online sales, however, rose by +4.3%, particularly in fashion where online sales increased by +10% while in-store sales declined by -0.2%. This trend marks six months of in-store sales underperforming inflation and nine months of overall sales volume declines, indicating serious issues attracting consumer spending.
Total like-for-like retail sales in discretionary categories remained below inflation in June, compared to a positive base of +3.2% in June 2024.
In-store sales growth has been below the rate of inflation for six consecutive months, indicating a significant decline in sales volumes in the first half of this year.
Online sales in the fashion sector grew by +10% in June, contrasting sharply with a -0.2% decline on the high street.
There is a growing gap between the performance of physical stores and online retail, suggesting online retailers adapt more swiftly to consumer preferences.
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