"Recession fears aren't hurting the wishlist and shopping app GoWish, which is seeing record numbers ahead of the 2025 holiday season. The app, which has north of 13.6 million registered users, had its best day yet this week, when on Monday it hit No. 2 on the U.S. App Store. While GoWish has seen similar adoption trends in previous years, this year has proven to be a breakout success."
"The app doubled the number of users from last year, and it has been breaking records with hundreds of thousands of new daily users in the month of November. In the U.S. alone, the app has nearly 6.2 million users, while it has around 1 million in the U.K. In its home market of Denmark, the wishlist app has over 50% market penetration and over 3.5 million registered Danish users."
"The app was originally launched in 2015 by the Danish-Swedish national postal service PostNord as "Ønskeskyen." (That's Danish for "wish cloud.") It was just a seasonal wishlist gimmick, but its founders saw the potential for it to be something more. In 2020, GoWish was acquired by Danish VC Dotcom Capital, which is owned by founder Casper Ravn‑Sørensen, who is also GoWish's Chief Growth Officer, and his partner, CEO Mads Dahlerup."
GoWish has reached over 13.6 million registered users and recorded its best day when it hit No. 2 on the U.S. App Store. The app doubled its user base year-over-year and has seen hundreds of thousands of new daily sign-ups in November. U.S. users amount to nearly 6.2 million, the U.K. accounts for about 1 million, and Denmark shows over 50% market penetration with more than 3.5 million users. The app launched in 2015 as a seasonal wishlist by PostNord, was acquired and spun out in 2020, and now operates as an independent tech company with international ambitions.
Read at TechCrunch
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