Google Updates Alcohol, Prescription Drugs, Gambling & Government Documents & Services Policy

"Physical goods subscriptions policy will be updated to formally include alcohol (for example, Wine Clubs) for eligible merchants in the United States. Requirements for alcohol subscriptions: Be aware that our systems can only support one subscription price per landing page and subscription cost should be a total, non-discounted periodic payment."

"Google is updating its recurring billing policy. This update will allow certified merchants to promote prescription drugs with recurring billing and bundled services in the U.S. If you are a certified U.S. Online Pharmacy, you can now run the following types of offers: Prescription drug subscriptions, Prescription drug bundles, and Prescription drug consultation services."

"To take advantage of these changes, ensure you meet the following criteria: Certification: Maintain status as a certified U.S. Online Pharmacy. Feed compliance: Use the subscription cost [subscription_cost] attribute to submit the total, non-discounted periodic payment and include a URL link to your subscription terms and conditions."

Google updated multiple Merchant Center and Ads policies across several categories. For alcohol, physical goods subscriptions now formally include wine clubs and similar offerings for eligible U.S. merchants, requiring clear disclosure of all mandatory fees and supporting only one subscription price per landing page. For prescription drugs, certified U.S. Online Pharmacies can now promote recurring billing models, including prescription drug subscriptions, bundles combining prescriptions with services like coaching, and consultation services for prescription eligibility. Merchants must maintain certification status, use proper subscription cost attributes, and provide subscription terms and conditions links to comply with these expanded policies.

Read at Search Engine Roundtable